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AI-Generated Content and Google

The rule in one line

Google's published guidance judges the page, not the keyboard. Helpful, original, people-first work is welcome no matter what tools made it.

The same guidance is blunt about the other case. Pages churned out mainly to catch queries fall under the scaled content policy, and a human typist does not save them.

So the question to ask is never whether you used AI. It is whether the page tells a reader something worth knowing.

That is a higher bar than it sounds, and it is the whole test.

It also means the review step is not optional, because a person still has to decide that a page is worth publishing.

What actually gets pages in trouble

The failure pattern is easy to spot once you know it. A model is given a keyword list and asked for one page each, and nobody reads the output.

The result is fluent and empty. Correct sentences, no facts, no prices, no process, nothing a competitor could not have written about themselves.

Add a template and a city list and you have the exact shape Google Search Essentials describe as doorway and scaled content behavior.

The tell is usually specificity, or the total lack of it. Real pages carry a price, a constraint, or a step somebody had to learn, and filler almost never does.

Using AI without making thin pages

Feed it real material and keep a person in the loop.

• Give the model your own facts: services, areas, process, constraints
• Write one page well before you write twenty
• Read every page before it publishes, out loud if you can
• Cut any sentence a competitor could paste onto their own site
• Skip pages you cannot say anything new about
• Keep a named person accountable for what goes live

How Microsite Generator handles this

The agent does not start from a keyword list. It interviews you about your business and writes each page from your answers, so there is real material underneath.

You can ground it in your own records too. A read-only Google Sheets connection lets it use your services, areas and price list. You share the sheet with a platform address rather than signing in.

Then the compliance gate runs — the check before anything publishes. The platform's page generator refuses pages that are a template with the town swapped, and edits that make pages too alike are refused too.

What survives is individually built and genuinely useful, and it is checked against Google Search Essentials and modern web standards.

Updated September 2026