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Lead generation microsite

The form is the easy part

Anyone can put a form on a page. The hard part is the reading a person does first, and most sites skip straight to the ask.

People send an inquiry once three things are settled. You do the thing they need, you cover their area or their case, and you look like a real business.

So the pages around the form do the actual work. The form only collects what the pages earned.

That is why a page here has to be genuinely useful on its own, not a runway to a button.

What usually sits on one

A short site can cover all of it without padding.

• A home page that says what you do in one sentence
• A page per service, written in the words customers use
• A page per area or case, only where you have something different to say
• Proof: photos, credentials and reviews you actually have
• A contact page with the form and your hours
• Pricing, or at least a range, if you can publish one

Decide where an inquiry goes before you launch

An inquiry that lands in a mailbox nobody watches is a lost inquiry. Route it to the place your team already works, then send a test through it before launch day.

Watch the duplicate problem too. If the same person inquires twice, you want the record updated, not a second copy in your pipeline.

Write down who answers, and how fast. That decision belongs to a person, not to a tool.

Then check it again a month later. Routing quietly breaks when someone changes a password.

Agree on one owner for that inbox and one backup, and put both names somewhere your whole team can see them. Most missed inquiries are not a technology failure at all.

How Microsite Generator handles this

Every site is built with a lead form. Each submission is delivered to HubSpot, Salesforce, GoHighLevel, Zoho CRM, Pipedrive, Mailchimp, Kit, ActiveCampaign, Slack, Microsoft Teams, email, or any webhook.

Connecting one needs no sign-in screen. You paste a single credential you generate yourself, then press Send test lead and watch it arrive.

Every delivery is signed. HubSpot, Zoho and Pipedrive deliveries update an existing contact by email address instead of creating a duplicate.

The pages themselves are individually built from your answers, and each one clears the compliance gate — our check that runs before anything publishes. Page views and conversions are counted on our servers, with no scripts or cookies added to your site.

Each page is also checked against Google Search Essentials and modern web standards, so the site around the form holds up as well as the form does.

Updated September 2026