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Microsite vs landing page

What each one is for

Start with the job you need done, because that answer usually settles the format for you. A landing page has one job and one path through it. Someone clicks an ad, arrives, and takes the single step you asked for.

A microsite has room to explain itself. It can hold a home page, a few service pages, a page about your team, and a contact page. People can browse between them, and search engines can crawl the links that join them together.

The choice comes down to how much a visitor needs to know before they are willing to act.

How long you plan to keep it

Most landing pages are short-lived by design. You run the campaign, you read the numbers afterward, and then you take the page down. Nothing is lost, because the page was built for a season.

A microsite is built to stay up and stay true for years. It lives on a domain you own, so you can add a page next month without rebuilding anything. That also means somebody has to keep the prices, hours and staff names current.

If nobody in your business will own that upkeep, a landing page is the more honest choice.

What you give up with each choice

Neither choice is wrong, and plenty of businesses run both at the same time. The trade is speed against depth — pick the one that fits the job in front of you.

• A landing page keeps things simple, with one message, one button and very little to keep current.
• A single thin page rarely stands on its own in search, because there is so little on it to read.
• A microsite asks more of you up front, because every page needs a real answer written on it.
• A microsite can also be misused, and many near-identical pages are what Google Search Essentials call doorway pages.

How Microsite Generator handles this

Microsite Generator builds the microsite side of that choice. You talk to an agent about your business, and it writes the pages from your answers. Each site is capped at up to 25, 50 or 100 pages, with its own structure and internal links.

Before anything publishes, each page passes the compliance gate, a check that runs before a page can go live. The platform's page generator refuses pages that are a template with the town swapped, and edits that make pages too alike are refused too.

That check is also why a microsite built here stays small on purpose. You add a page when you have something new to say, and the gate simply asks you to prove it. Most owners find that easier than it sounds.

Updated September 2026