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vs building it yourself

What the do-it-yourself route really costs

The builder tools are inexpensive, so people call this the free option. The bill arrives later, in evenings and weekends.

You choose a theme and then fight it. You write the words and then rewrite them. You find images, size them, and discover that one of them slows the whole page down.

None of that work is hard on its own. All of it is slow, and it lands on the person in the business who has the least spare time.

Be honest about the hourly value of that time before you decide. It is usually the most expensive hour in the company.

Where doing it yourself works well

One site, one owner, one strong opinion about how it should look. That is the sweet spot, and it is a real one.

You know the business better than anyone you could hire to write about it. If you enjoy the making, and the site is small, you will end up with something honest and specific.

You also keep full control of every pixel on the page. Some owners want exactly that, and no platform will ever hand it over completely.

If that sounds like you, a builder plus a weekend is a perfectly good plan.

Where it wears thin

The strain shows up at the second site, and it becomes obvious somewhere around the fifth.

By then you are copying yesterday's page and changing the city name, because writing each one from scratch is unthinkable. That is the exact pattern search engines call doorway pages.

Maintenance stacks up alongside it. Every site needs its own updates, its own forms and its own place for the messages to land. You are also the only person who knows where anything is — which is fine until the week you are away.

The work does not scale, in other words. It multiplies.

How Microsite Generator handles this

You keep the part only you can do, which is knowing the business. The agent asks about it in a chat and writes the pages from your answers.

Adding to a site is a click. About, Contact and FAQ pages get written from what the agent already knows, and you can create a page of your own with any name you like. Writing that one yourself, in plain paragraphs, costs nothing.

Every page has to clear the compliance gate before it goes live, so the tenth site is held to the same standard as the first. Pages are individually built and checked by checks that draw on Google Search Essentials and other public standards and on our own quality rules.

Sites are capped by plan rather than sold by the thousand, which keeps the whole thing pointed at pages a reader would find genuinely useful.

Updated September 2026