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Domain activation for freight brokers

Two audiences, one site

A shipper wants to know if you cover their lane, handle their equipment type, and can move something this week.

A carrier wants the setup packet, the payment terms, and whether you are worth calling back. Those are different questions, and they deserve different pages.

Sites that blur the two lose both. Split the paths from the home page and say plainly which door is which.

One clear sentence at the top of each path does more than a carousel ever will.

If you mostly serve one side of the market, say so plainly instead of implying you do everything. Nobody is impressed by a broker who claims every lane in the country.

The pages that earn their keep

A broker site does not need to be big. It needs to be specific.

• Lanes you actually run, named as origin and destination regions
• Equipment you broker: dry van, reefer, flatbed, step deck, partials
• A shipper quote page with pickup, destination, weight and dates
• A carrier setup page listing what you need in the packet
• About: your authority, your insurance requirements, how long you have run

Say the things only you can say

Freight is a trust business, and generic copy reads as a red flag. Name your authority, your insurance requirements, and the way you handle a claim.

Be specific about how you work. Who answers after hours, whether you track by phone or by app, how quickly a carrier gets paid.

Skip the page for every city on the map. A lane page you truly run is genuinely useful.

Forty copies with the city swapped are the doorway pattern Google Search Essentials warn about.

Brokers underestimate how much of this a shipper checks before the first call, and how quickly a vague page ends the evaluation. The same goes for equipment you would rather not touch, because a clean no saves you both a phone call.

How Microsite Generator handles this

You talk through the operation and the agent writes the pages from your answers. The lanes and equipment on the site are your own, so each page is individually built.

Quote requests go where your team already works — HubSpot, Salesforce, GoHighLevel, Zoho CRM, Pipedrive, Slack, Microsoft Teams, email, or any webhook.

You paste one credential you generate yourself, then send a test lead to prove the path before you launch.

Every page clears the compliance gate first. Then you point the domain at the site with one CNAME record, and an SSL certificate is issued for you.

Updated September 2026