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Microsite examples & patterns

The patterns that keep showing up

These come up again and again, across trades, software and domain portfolios.

• Single service site: one thing you do, explained properly, on a name that matches
• Service area site: a page for each place you truly work, with local detail on each
• Product or launch site: one product, its uses, its questions, and a way to get in touch
• Event site: dates, location, agenda and signup, retired when the event ends
• Hiring site: roles, pay range, what the work is really like, one form
• Portfolio name site: a domain you own, turned into a small site about its own subject

What the good ones have in common

They are small on purpose. Five strong pages beat twenty that repeat each other, and a reader can hold the whole site in their head.

They carry information nobody else could publish. Your process, your hours, your service radius, your prices, photos of your own work.

And they answer the question at the top of the page, before the story. That is a kindness to readers.

It also gives the AI answer engines like ChatGPT and Google's AI answers a clean line to quote.

They also tend to be finished. A site that has been nearly done for a year is a worse advertisement than a small one saying everything it needs to.

The two habits that ruin one

The first is the city list. One page per city, written once and duplicated, with only the place name changing.

Google Search Essentials call that a doorway pattern, and readers spot it faster than any tool does.

The second is the page nobody needed. Somebody found a keyword, so a page appeared, and now it sits there saying nothing.

Both come from the same instinct: more pages must be better. It is the one instinct a small site cannot afford.

Both habits are also easier to prevent than to undo, which is the main argument for planning the shape before you write a word.

How Microsite Generator handles this

You describe the business and the agent proposes the shape, then writes the pages from your answers rather than from a keyword list. Each page is individually built.

The platform's page generator refuses pages that are a template with the town swapped, and edits that make pages too alike are refused too.

You can add an About, Contact or FAQ page in one click. You can also name a page of your own whenever the shape needs something extra.

Updated September 2026