Platform architecture
The agent that writes the site
The first part is a conversation. The agent asks about your business and writes the pages from your answers, rather than handing you a template to fill in.
It stays with you after the build is done. Ask AI is a side panel on every screen, and it can edit your copy, set your brand, logo and hero image, or add a video.
It can also add pages, start an A/B test, read your analytics and your leads, and research something on the web for you.
Sites hold up to 25, 50 or 100 pages, each with its own structure and its own links to the others.
The gate that checks it
The second part is the compliance gate — a check that runs before anything publishes. Nothing reaches a visitor without clearing the must-pass checks first.
The platform's page generator refuses pages that are a template with the town swapped, and edits that make pages too alike are refused too.
That order is what makes a template with the city swapped fail. Pages are individually built instead, and checked against Google Search Essentials and modern web standards.
Each site is also scored against the platform's publish check, which has 51 checks in nine groups, before you send anyone to it.
Publishing on your own name
The third part puts the site somewhere real. Go live on a free subdomain, or on your own domain with a single CNAME record and an SSL certificate issued for you.
You can set the moment as well as the address. Schedule a site to publish at a future date and time in your own time zone.
Page views and conversions are counted on our servers, with no tracking script and no cookie added to your site.
How many sites you can run is capped by your plan. That is deliberate, because the platform is built for pages a reader finds genuinely useful.
Where the leads go
The fourth part connects the site to the tools you already use. Leads go to HubSpot, Salesforce, GoHighLevel, Zoho CRM, Pipedrive, Mailchimp, Kit, ActiveCampaign, Slack, Microsoft Teams, email, or any webhook.
Setup is one credential you generate yourself, with no sign-in screen to click through. Press Send test lead and you can watch the path work before a real customer uses it.
Every delivery is signed so your system can confirm where it came from. Deliveries to HubSpot, Zoho and Pipedrive update an existing contact by email instead of creating a duplicate.
Updated September 2026
Frequently asked questions
What runs before a page publishes?
The compliance gate. It validates the page against Google Search Essentials and modern web standards, and checks that it is genuinely different from your other pages.
How does the site get built?
In a conversation. The agent asks about your business and writes the pages from your answers.
Do I need my own domain to start?
No. You can publish on a free subdomain and connect your own domain later with one CNAME record.
Does the platform add tracking to my site?
No. Page views and conversions are counted on the server, with no tracking script and no cookie added.
See it built for your business
Every plan starts with a 15-day free trial — build a site in conversation and watch it pass the compliance gate before you decide.
See plans — from $99/moBuild it compliant from day one
Every page is checked before it goes live, by checks that draw on Google Search Essentials and on our own quality rules.
Start your 15-day free trial →Check a site you already have
Free: is your site safe with Google? Get an SEO + compliance score.
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