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Microsite vs full website

Scope is the whole difference

Your main site is a general store. It holds the brand, the careers page, the investor note, the blog, and the fourteen things a committee added last year.

A microsite has one job: one product, one region, one campaign, one domain you own. Fewer pages means fewer places for something stale to hide.

Both can be true at once. Plenty of companies run a big site and a handful of small ones, and link between them.

The small ones are also easier to hand to one person and hold them to it.

When a microsite is the better tool

Reach for the small version when the subject does not fit neatly inside your main site. Or when getting a page approved there takes a month.

• You own a domain that matches one service exactly
• A new location or line needs its own home now, not next quarter
• A partner or a campaign needs a site that is clearly separate
• Your main site is a slow build and this cannot wait for it
• You want a clean measure of one thing without the noise

The trade-offs to go in with open eyes

A separate site is separate work. It needs its own upkeep, its own contact route, and its own honest content, because a thin second site helps nobody.

You also lose the shared history of your main domain. That is a fair trade when the subject deserves its own home, and a bad one when you are avoiding a colleague.

Here is the rule of thumb. If you cannot name three pages worth writing, it belongs on the site you already have.

A small site that is genuinely useful beats a second site built to look busy.

There is also a governance question that people discover late. Somebody has to own the small site, or it drifts out of date while everyone assumes somebody else is watching it.

How Microsite Generator handles this

The platform is built for the small version. Each site gets its own page structure and internal linking, and pages are capped at up to 100 per site by plan.

All of it is written from a conversation about that one subject, so each page is individually built. Every page is checked before it publishes, by checks that draw on Google Search Essentials and other public standards and on our own quality rules.

You can run many sites from one account. Starter covers 10 microsites and the Platform plan goes up to 300 — with teammates invited into the same account, the same sites and the same leads.

Updated September 2026