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Microsite vs. Landing Page

The job each one is built to do

A landing page removes choices. There is one offer, one form, and often no menu at all, because every extra link is a way to leave.

A microsite does the opposite. It expects people to arrive with different questions. Each question gets a page, and the pages link together so a reader can move sideways.

Neither is better. They answer different problems, and picking the wrong one is what wastes the budget.

The good news is that the choice is reversible. Plenty of sites start as one page and grow.

The mistake that costs real money is building the multi-page version when a single page would have done the job better.

How to tell which one you need

Ask how people will reach the page. If you are paying for every visitor and pointing them at one offer, one page is plenty.

If people arrive from search with a dozen different questions, one page has to serve all of them badly.

• One offer, paid clicks, a short campaign: a landing page
• Several services or areas with ongoing search interest: a microsite
• A single event with a date on it: a landing page
• A domain you own and want to use for years: a microsite
• A product line with real depth behind it: a microsite

Where the microsite route gets risky

More pages only help when each page earns its place. The failure mode is a set of near-twins: the same paragraphs with the city or the service swapped.

Google Search Essentials describe that pattern as a doorway problem. It is judged on the pages themselves, not on how many you made.

So the honest test is simple. Cover the city and the service name, read the page, and ask whether it still says something genuinely useful.

If it does not, you do not have five pages. You have one page and four copies.

Most people discover this the expensive way, after building thirty pages and wondering why the site feels hollow. Pruning them later is harder than writing five good ones would have been.

How Microsite Generator handles this

The platform builds the microsite version. Each site gets its own page structure and internal linking, and sites are capped at up to 25, 50 or 100 pages by plan.

Each page must clear the compliance gate before it publishes. The platform's page generator refuses pages that are a template with the town swapped, and edits that make pages too alike are refused too.

Copy-and-swap pages do not get through. Pages written from your own answers do.

Every site also ships with a lead form built in — so a microsite still does the one job a landing page is prized for.

Updated September 2026