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Magic brand sync pulls your brand from a site you have

Paste an address and click sync

The box sits at the top of the intake, above everything else you will fill in. Paste your current site's address and click Sync my brand.

The platform reads your public site and fills in what it finds, and every field it fills stays yours to edit. You do not need a login for the old site, just its public address.

Most owners already have a brand sitting on a site someone built for them years ago. Retyping a hex code out of it is a poor use of your first five minutes, so sync it, check it, and get on with describing the business.

What it looks for

It reaches for three things, and it does not pretend to reach for more. Everything else about your new site still comes from you.

• A brand color, taken from your site's own palette
• A logo, from your header or your favicon
• A style feel, guessed from the fonts you already use

When it finds nothing, it says so

It reads public addresses only, so pages behind a password are out of reach, and so are local ones.

If it cannot find a color, a logo or a style, it tells you and you set them by hand below the box. Those fields are always there. That happens with plenty of sites, and it is not an error or a verdict on your website.

It also leaves your words, your pages and your layout alone. Your new site is still individually built from your conversation with the agent.

Your old color still has to be readable

Any color it pulls runs through the same contrast check as a color you type in yourself, and it gets adjusted if it needs to be.

Your old brand color is not always legible on a new layout, and taking it as given would take the problem with it. A color that worked on a dark header can disappear on a white page.

That check is part of one standard, not a separate courtesy. Every page here is checked against Google Search Essentials and modern web standards, and the compliance gate treats readability as part of the job. Brand sync is a genuinely useful head start — nothing arrives approved just because it came from your own domain.

Updated September 2026