Analytics without a tracking script

No script. No cookie. Page views and conversions on your live site are counted on the server instead, so nothing extra is added to your site for analytics.

Counting happens on our side of the wire

A visitor loads a page, and we count it as the page is served. That is the whole mechanism, and there is nothing for you to install or keep updated.

There is no snippet in your markup, no tag manager, and no cookie set in the visitor's browser on your behalf. Only page loads are counted, so images, stylesheets and scripts are left out of the total.

Individual visitors and sessions are not tracked at all. The page stays the page: a genuinely useful one, written for people to read. It is also written to be read by the AI answer engines like ChatGPT and Google's AI answers.

What you see on the Analytics page

The Analytics page reports your own account's activity rather than a modelled guess at it. You can narrow it by date range, or down to a single site.

Conversion rate means one simple thing here

Conversion rate is form submissions divided by page views, shown per site and for the whole account. That is the product's own definition, said plainly so you know what you are reading.

It is not a multi-touch attribution model, and it does not follow a person between sites. Doing that would need the visitor tracking we deliberately skip.

What you get instead is an honest ratio of two things counted the same way. If a number looks odd, check it against the leads list for the same site and the same dates.

The missing tag is the feature

Every analytics tag is one more file a browser has to fetch, and one more vendor inside your own privacy position. Counting on the server drops both at once.

It also spares you the quiet drift where a tag goes on for one campaign and then never comes off again.

Your page ships as it was individually built, and nothing extra runs on a visitor's machine to fill in your dashboard.

The page that passed the compliance gate is the page a visitor receives — checked against Google Search Essentials and modern web standards, with no measuring layer added afterwards.

Updated September 2026

Frequently asked questions

Does the platform add a tracking script to my site?

No. Page views and conversions are counted on the server, with no JavaScript and no cookies added for analytics.

How is conversion rate worked out?

Form submissions divided by page views, shown per site and across your whole account.

Are individual visitors tracked?

No. The numbers are totals. They are not tied to a named person or a session you can open up.

Do image requests inflate my page views?

No. Only page loads count. Requests for images, stylesheets and scripts are left out.

See it built for your business

Every plan starts with a 15-day free trial — build a site in conversation and watch it pass the compliance gate before you decide.

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Build it compliant from day one

Every page is checked before it goes live, by checks that draw on Google Search Essentials and on our own quality rules.

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