Follow-up emails for leads who have gone quiet
It stays off until you turn it on
Signing up does not start the series. You do, with a switch that stays where you left it.
Silence from you means silence from the platform, and that is the only safe default for anything that emails a person who filled in your form.
Plenty of tools ship this the other way around and call it a smart default. It is a decision someone else made about your good name, on a channel where mistakes stay made.
Three messages across two weeks
Day 3, day 7, day 14, and only to a lead who has gone quiet. Nothing goes out to a lead who has already replied to you.
Two weeks is the whole window. The spacing is fixed on purpose: long enough for a busy person to resurface, and short enough that their question is still fresh.
A follow-up is only genuinely useful while the thing they asked about still matters to them. The series is capped at three, because past that, keen starts to read as pushy.
The stop button belongs to the lead
Every message carries a one-click stop, and when the lead uses it the series ends and nothing else goes out.
It is not buried at the bottom in tiny grey type, and you do not have to do anything for it to work. Treat it as the price of being allowed to follow up at all.
Your pages work on the same idea: each one is checked against Google Search Essentials and modern web standards, and the compliance gate runs before anything publishes.
Where this stops and your CRM starts
This is a follow-up series, and it is not a marketing automation platform. There are no branching workflows, no scoring rules, no list building and no imported contacts.
Three messages to one quiet lead, with a stop. Keeping it that small is what makes it safe to leave running. If you need more than that, send the lead into the tool you already run.
Deliveries reach HubSpot, Salesforce, GoHighLevel, Zoho CRM, Pipedrive, Mailchimp, Kit, ActiveCampaign, Slack, Microsoft Teams, email, or any webhook. Build the long sequence there — that is what those tools are for. One job done well beats two done badly.
Updated September 2026
Frequently asked questions
Is it on by default?
No. It is off until you turn it on.
When do the messages go out?
On day 3, day 7 and day 14, and only to a lead who has gone quiet.
Can a lead stop them?
Yes, with one click. The series ends right away for that lead.
Does this replace my CRM?
No. Leads can also go straight into HubSpot, Salesforce, GoHighLevel, Zoho CRM, Pipedrive, Mailchimp, Kit, ActiveCampaign, Slack, Microsoft Teams or any webhook.
See it built for your business
Every plan starts with a 15-day free trial — build a site in conversation and watch it pass the compliance gate before you decide.
See plans — from $99/moBuild it compliant from day one
Every page is checked before it goes live, by checks that draw on Google Search Essentials and on our own quality rules.
Start your 15-day free trial →Check a site you already have
Free: is your site safe with Google? Get an SEO + compliance score.
Try the Microsite Compliance Grader →