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Meta Tag Optimization

The tags that actually matter

You can safely ignore most of the tags you will read about online. These five are the ones worth your attention.

Everything else in the head of a page is either handled for you or ignored, so spend your time on these five.

• Title. The clickable line in search results, and the name shown on the browser tab.
• Meta description. The summary under the title, used when it fits what somebody searched.
• Robots. Tells crawlers whether to index the page and whether to follow its links.
• Canonical. Names the one address you want counted when several show the same page.
• Open Graph tags. Control the image and text when somebody shares your link in an app.

How to write a title and a description

Put the subject first and your brand name last. Say what the page is, using the words a person would actually type into a search box.

Write the description for a human being rather than a machine. It is genuinely useful when it tells someone what they will find before they spend a click on you.

Then read both of them aloud. If you run out of breath, they are too long.

Give every page its own pair. Two pages with the same title are a sign that one of them can probably go.

Common mistakes worth checking today

The same title repeated on many pages is the most common mistake by far. If two pages share a title, ask yourself honestly whether you need both of them.

A stray noindex left over from a staging site is the expensive one — it quietly keeps a page out of search results with no warning at all.

Both take minutes to find and minutes to put right.

Check the canonical tag as well, especially if your site serves the same page at more than one address.

How Microsite Generator handles this

Every page here passes the compliance gate and is checked against Google Search Essentials and modern web standards before it publishes. Each site is also scored against the platform's publish check, which has 51 checks in nine groups.

You can ask the side-panel agent to change any copy on a page, and the checks run again on the result. Sites are capped at up to 25, 50 or 100 pages each, so every title has to earn its own place.

The readiness score shows what is missing before you publish, so the fixes happen while the page is still a draft.

Updated September 2026