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Personalization: what is and isn't supported

Everyone who visits sees the same page

A published microsite serves the same words to everyone who asks for it. There is no headline swapped by location, no returning-visitor version, and no rule that reads a profile first.

Two people do see different copy in one case, and that is a running A/B test. Even then it is a coin flip. Half see the other headline, lede and answer capsule, and nothing about the person decides which side they land on.

The tailoring you want happened before you published

Business Discovery interviews you about your business on your first screen, and your answers fill the profile the agent builds from.

Every page is then written out of that profile — your services, your areas, your real proof, in your voice.

That beats dropping a first name into a headline. A page that is individually built about one business reads like an answer to a real question, and that structure is what makes it citable.

Why your visitors are not tracked

Page views and conversions are counted on the server, and no JavaScript and no cookies are added to your site.

There is no visitor identity in the system, so there is nothing to personalize against even if we wanted to.

Treat that as a stance, not a gap. There is no consent banner to design, no third-party script slowing the page, and nothing awkward to explain to your own customers. The page stays genuinely useful to both of its readers: a person, and an answer engine like ChatGPT reading on someone's behalf.

What you can vary, and how

Variation still exists here. It just sits at the level of the site and the page, where you can see it and stand behind it.

• A site per location — each one written from its own profile, on its own domain.
• A/B testing — compare one headline idea at a time, and promote the winner yourself.
• Edit copy in place — change any page on the Pages screen when your offer moves.
• Ask AI — have a section rewritten for a kind of buyer. The change lands for everyone.
• Every change clears the compliance gate first, so nothing slips out that you would not want indexed.

Updated September 2026