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Twelve lead page layouts, and seven places for your lead form

Where your lead form can sit

It is the same form wherever it sits. You choose the place:

• Under the headline.
• Beside the headline, on the left.
• Beside the headline, on the right.
• After your services.
• Near the bottom, where it sat before.

These five are part of every account. Two more are Custom Services places: the form in its own column down the left side or the right side of the page. On a wide screen tall enough to show the whole form, a side column keeps the form in view as visitors scroll. On phones, the form sits right under the top of the page.

You set the place on the Design page, or ask the assistant, which shows you each change before it saves it. The page on the lead form settings you control covers the form's own questions, checkbox and mailing address.

The twelve layouts

A layout decides how the top of your home page is arranged around the form. Your words, services and details always come from your own business. Each layout only changes the arrangement, and the parts that show your details (an offer, an event, your prices, your questions or your case studies) show only what you give them. With none, that part is left out.

Included in every account

• Split-hero quote page. The top of your home page is split in two: your headline and main button on the left, your quote form on the right. Below it come what you offer and your questions. On phones the form sits right under the headline.

Custom Services layouts

• Two-column service page. Your home page in a wide column, with the form in a column on the right, down the length of the page.
• Service-area local page. For a local service: the top names the place you serve when you have given one, with the form under the headline and a call button near the top when you have a phone number. The areas you serve, when you have listed them, sit right under the top.
• Multi-step quiz form. The form sits under the headline and asks your own questions first, one at a time, each with the answers you give, then the contact details.
• Consultation request page. A page for asking for a time: a short note that a time asked for is a request you confirm, and a box for the days and times that suit the visitor. It is not a live calendar and books nothing by itself.
• Quote estimator. The form starts with an estimate worked out from your own price list: the visitor picks an item and how many, and sees your price times that number, labeled as your estimate, not a quote. With no price list it shows no figures at all and is a plain request for a quote.
• Case-study page. Your own case studies right under the top (the problem, what you did, the result and who it was for, in your words), then your services and testimonials, with the form near the bottom.
• Long sales page. Your long guide-style page, with a link to the form before each of its parts, up to six. There is still one form.
• Offer page. Your offer right under the top: its title, amount and terms as you write them, and its end date. After the end date your site stops showing the offer.
• Comparison page. Your own comparison table right under the top, with the options and points you chose, then your services, with the form near the bottom.
• Click-through page. A short page whose buttons lead to the form. The form stays out of view until a visitor follows one, then opens in its own step at the end of the page.
• Event registration page. Your event right under the top: its title, date, time, time zone and place, as you give them. After the event's date the page says the event has passed and the form takes general questions.

Preview first, then decide

Every account can see all twelve layouts and preview each one on its own site. Using one of the eleven Custom Services layouts needs Custom Services on, and only you can turn it on. Switching to one runs no paid work. Pages built for a site that uses one of them are priced as Custom Services work: you see the estimate and say yes before each page is written, and the exact amount is shown when it finishes. The page on Custom Services explains the switch.

The assistant can suggest a layout for your site and tell you why. Ask it which layout suits what you offer.

The questions your form asks

When you build or edit a site, each lead form question box has its own label, and a preview below them shows the first step your visitors will see, updating as you type. The page on guided two-step lead forms describes what the form does with the answers.

Phones

Phones can also show a bar at the bottom of the screen with a button to your form and, when your site has a phone number, a call button. It is on for new sites with a phone number, and you can turn it on or off for any site on the Design page, or by asking the assistant.

What it does not do

• It does not write your offer, prices, case studies or event details. A layout shows only what you give it, and leaves the part out when you give nothing.
• The consultation layout is not a live calendar and books nothing by itself.
• The quote estimator shows your estimate, not a binding quote.
• It does not promise more enquiries, visitors or any search position. It changes how a page is arranged, not how many people find it.

If you want a layout that is not here, send a feature request; a real person reads each one. The page on support and feature requests explains how.

Updated October 2026