How to use the Intelligence Center

The Intelligence Center is a page inside the product that answers how things work. It opens as a short list of groups; choose one to read its answers, and a button takes you to the screen it explains. You can also ask the assistant any of the answers. The Everything page is a separate list.

What the Intelligence Center is

The Intelligence Center is a page inside the product where the platform explains itself. The page on business intelligence describes what it lists. This page is about using it.

You see it once you have an account, and every plan starts with a 15-day free trial. The switch between the Classic and Atlas views is on your Intelligence Center page in Classic too, so you can move anywhere from there.

Two ways of working: Atlas and Classic

In Atlas you tell the assistant what you want and watch it happen. In Classic you use menus and forms. You can switch between them from any page, and the product remembers your choice. The Intelligence Center shows both: for each thing the platform can do, it says where that thing lives in Classic and where it lives in Atlas.

Try it in four steps

  1. Open the Intelligence Center from the menu.
  2. Choose the group that matches what you are doing.
  3. Read its answers.
  4. Use the group's button to open the screen it explains, or ask the assistant to do it.

It opens one group at a time

The Intelligence Center opens as a short list of groups. Choose a group to open it and read its answers, instead of scrolling through all of them at once. A link to a group opens that group for you, so a pointer from the assistant or from another page can land you on exactly the group you need.

From reading to doing

Each group of answers has a button that opens the screen it is about. You can go from reading how something works to doing it in one click.

New answers, and you can ask for them

The Intelligence Center has answers for recent additions, including:

You can also ask the assistant any of these.

How it differs from the Everything page

Both pages are inside the product, and both are in the menu. They answer different questions.

Everything works in three simple steps: open a group, pick what you need, then use its button to go straight to that screen or to ask the agent. You can also search it, and the check counts say what each one covers. The page on search, menus and navigation covers searching.

It points you only to screens you can use

When you ask the assistant where something is, it sends you only to screens in your own account, and it tells you plainly when a page belongs to our own team instead. When something is not available on your account, the screen says so in one line where the option would be, instead of leaving it looking missing. When you start a conversation, the agent opens with the one step it would suggest for your account right now, and the suggested replies under the chat change to fit each page as you move around. They fill the message box for you, and nothing is sent until you press Send.

Asking about what changed

If you want to know what changed since the last time you signed in, the agent can look through every update on the what's new list, with the detail of each one. Ask what changed since a date, or when something arrived, and it answers from that list.

If the answer is not there

If something you need is missing, Request a Feature has its own place in the navigation. Describe the feature, send it to the team, and you get an email acknowledgment. A real person reads every request. The page on support and feature requests explains what comes back with a message you send.

What it does not do

The agent abilities page lists what the assistant can do, and the platform overview lists what the platform does today.

Updated October 2026

Frequently asked questions

Where do I find the Intelligence Center?

It is a page inside the product, in the menu. You see it once you have an account, and the switch between Classic and Atlas is on the page in Classic too.

Why does it open as a list of groups?

So you can choose a group, open it and read its answers instead of scrolling through all of them. A link to a group opens that group for you.

Can I ask the assistant instead of reading?

Yes. You can ask the assistant any of the answers, including the new ones about the four steps, downloading a copy of your sites, your mailing address and changing a phrase on every site.

How is the Everything page different?

The Everything page lists every screen, what you can ask the agent to do in plain words, and the checks your pages are held to. The Intelligence Center explains what the platform can do and where it lives in Classic and Atlas.

Does it change anything in my account?

No. It explains. The button on each group opens the screen it is about, and that is where you act.

See it built for your business

Every plan starts with a 15-day free trial — build a site in conversation and watch it pass the compliance gate before you decide.

See plans — from $99/mo

Build it compliant from day one

Every page is checked before it goes live, by checks that draw on Google Search Essentials and on our own quality rules.

Start your 15-day free trial →

Check a site you already have

Free: is your site safe with Google? Get an SEO + compliance score.

Try the Microsite Compliance Grader →

Start your 15-day free trial

Every plan starts with a 15-day free trial.

See pricing

Explore the platform

Everything Microsite Generator does — from domain activation to portfolio monetization.

Every plan starts with a 15-day free trial.See plans and pricing